10 – ADHD Procrastination and Prioritising
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Episode 10: ADHD Procrastination, Prioritising and Inertia – the solution isn’t what you think.

ADHD procrastination and prioritisation struggles stem from emotional dysregulation, not time management failures. ADHD coach Katherine explores why traditional productivity advice fails for ADHD brains that “run on interest, not importance.”
This episode reveals how fear of failure, overwhelm, and anticipatory anxiety create chronic avoidance patterns, while depression affects six times more adults with ADHD than the general population.
Coach Katherine provides evidence-based strategies including the ADHD-specific priority matrix, emotional awareness techniques, and exercise protocols for overcoming inertia.
Moving beyond time-blocking and Pomodoro techniques, this compassionate approach addresses the neurological and emotional roots of ADHD task avoidance, offering practical tools for breaking the procrastination-shame cycle.
In this Episode we cover:
- Why does emotional dysregulation underlie all ADHD productivity challenges? [00:04:00]
- How do depression rates in ADHD affect motivation and self-perception? [00:08:00]
- What role do anxiety and excitement play in ADHD task avoidance? [00:09:00]
- Why do ADHD brains avoid negative emotions more than neurotypical brains? [00:10:00]
- How does procrastination function as short-term mood repair? [00:12:00]
- Why don’t traditional prioritization methods work for ADHD brains? [00:16:00]
- What makes uninteresting but important tasks manageable for ADHD? [00:19:00]
- How can you overcome ADHD paralysis and inertia states? [00:21:00]
- Which emotional awareness tools support better task engagement? [00:25:00]
Key Takeaways
Emotional Dysregulation Is a Real Challenge Behind ADHD Procrastination, Not Time Management
Dr. Russell Barkley’s research identifies emotional dysregulation as a more significant challenge for ADHD students than inattention itself.
When the brain experiences strong emotions, it allocates resources to manage those feelings before anything else, leaving insufficient cognitive capacity for planning, focusing, or taking action. This explains why traditional productivity techniques fail – they address symptoms rather than the underlying emotional drivers of task avoidance.
Emotional dysregulation manifests physically through increased heart rate, muscle tension, and sweating, creating bodily sensations that demand immediate attention. The brain treats these physical responses as threats requiring resolution before engaging with work tasks.
For ADHD brains already managing reward deficiency and executive function challenges, emotional overwhelm quickly exhausts available mental resources. Understanding this neurological reality helps shift focus from willpower-based solutions to emotion-regulation strategies that address the root cause.
ADHD Brains Run on Interest Rather Than Importance, Requiring Different Prioritisation Approaches
Traditional prioritisation methods like the Eisenhower Matrix fail for ADHD brains because they assume rational assessment of “importance” drives action. However, ADHD neurology operates on interest-based motivation – tasks that generate positive emotions like curiosity, excitement, or personal meaning receive priority regardless of their objective importance.
This isn’t about our laziness or having a weak or poor character; it’s a neurological reality that requires accommodation rather than resistance.
Dr. Tamara Rosier’s ADHD-specific priority matrix offers an alternative framework designed for interest-based neurology. The key insight is that “important but boring” tasks must be connected to personally meaningful values, long-term visions, or immediate emotional rewards to become actionable.
For example, tedious work tasks become engaging when linked to family security, personal growth goals, or creative expression. This connection transforms the emotional context from negative avoidance to positive approach motivation.
Depression Affects ADHD Adults Six Times More Frequently, Compounding Motivation Challenges
Research published in Nature shows that adults with ADHD experience moderate to severe depression at six times the rate of neurotypical adults. This co-occurrence creates a complex interaction where depression’s negative self-perception combines with ADHD’s executive function difficulties to create persistent task avoidance. When someone already struggles with dopamine-driven motivation, depression’s reduced reward sensitivity makes initiation exponentially more difficult.
The combination creates particularly intense rumination patterns that keep people stuck in analysis rather than action. Depression’s hopelessness perspective makes “future-focused planning” feel pointless, while ADHD’s present-moment focus reinforces immediate comfort-seeking behaviours.
This is the predictable result of two neurological conditions interacting. Treatment approaches must address both the executive function challenges and the mood components to be effective.
Procrastination Functions as Short-Term Mood Regulation, Not Laziness or Poor Time Management
Research by Ferrari and Tice demonstrates that procrastination serves as self-limiting behaviour – a way to protect self-esteem by avoiding situations that might confirm feared incompetence.
For ADHD brains already sensitive to rejection and failure, procrastination becomes a logical protective strategy. The behaviour provides immediate relief from anticipatory anxiety while maintaining the fiction that poor performance resulted from lack of time rather than lack of ability.
This mood regulation function explains why procrastination persists despite negative consequences. The immediate emotional relief outweighs abstract future costs, particularly for brains operating with shortened time horizons and reward deficiency.
Effective interventions must provide alternative mood regulation strategies – such as breaking tasks into impossibly small steps, adding social support, or creating immediate rewards – rather than simply demanding greater discipline or better time management.
Exercise Provides Crucial Dopamine Support for Overcoming ADHD Inertia and Paralysis States
ADHD paralysis or inertia represents a state where the brain lacks sufficient dopamine to initiate action despite cognitive awareness of tasks requiring completion.
This neurological state often accompanies periods of being under-medicated, experiencing high stress, or lacking adequate physical activity. Exercise can provide immediate dopamine increases that can break the paralysis cycle more effectively than cognitive strategies alone.
Research consistently shows that physical movement increases dopamine, norepinephrine, and BDNF (brain-derived neurotrophic factor) while improving mood and cognitive function.
For ADHD brains, exercise functions as supplemental medication – providing the neurochemical foundation necessary for executive function. The intervention doesn’t require intensive workouts; even a 10-minute walk around the block can provide sufficient neurochemical shifts to enable task initiation. This biological approach addresses the root neurological deficit rather than trying to overcome it through willpower.
Emotional Awareness and Tracking Transform Task Avoidance Patterns Into Manageable Challenges
Developing emotional intelligence around task responses allows ADHD individuals to predict and prepare for avoidance patterns rather than being surprised by them.
Tracking emotional responses to different tasks reveals patterns – which types of activities trigger anxiety, which circumstances support motivation, and how far in advance procrastination urges begin. This data enables proactive strategy implementation rather than reactive crisis management.
Simple tools like emotion tracking apps, journaling, or even basic smiley/sad face ratings can provide sufficient data to identify patterns. The goal isn’t to eliminate emotional responses but to understand and work with them.
When someone knows that certain types of tasks trigger overwhelming feelings three days before the deadline, they can implement support strategies early rather than waiting until the emotional intensity makes action nearly impossible. This approach treats emotions as valuable information rather than obstacles to overcome.
Links & Resources Mentioned in this Episode:
ADHD-Specific Tools and Resources:
– Dr. Tamara Rosier’s ADHD Priority Matrix – https://www.tamararosier.com/
– “Your Brain’s Not Broken” by Dr. Tamara Rosier (recommended reading)
Barkley, R. A. (2001). The executive functions and self-regulation: An evolutionary neuropsychological perspective.Neuropsychology Review, 11(1), 1–29.
Barkley, R. A. (2010). Emotional dysregulation is a core component of ADHD. In G. Barkley (Ed.), Attention-Deficit Hyperactivity Disorder: A Handbook for Diagnosis and Treatment (4th ed., pp. 81–115). Guilford Press.
Barkley, R. A. (2015). Attention-Deficit Hyperactivity Disorder: A Handbook for Diagnosis and Treatment (4th ed.). Guilford Publications.
Barkley, R. A., & Murphy, K. R. (2010). Impairment in occupational functioning and adult ADHD: The predictive utility of executive function (EF) ratings versus EF tests. Archives of Clinical Neuropsychology, 25(3), 157–173.
Douglas, V. I. (1999). Cognitive control processes in Attention-Deficit/Hyperactivity Disorder. In H. C. Quay & A. E. Hogan (Eds.), Handbook of Disruptive Behavior Disorders (pp. 105–138). Kluwer Academic/Plenum Publishers.
Ferrari, J. R., & Tice, D. M. (2000). Procrastination as a self-handicap for men and women: A task-avoidance strategy in a laboratory setting. Journal of Research in Personality, 34(1), 73–83.
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Pychyl, T. A., & Sirois, F. M. (2016). Procrastination, emotion regulation, and well-being. In Procrastination, Health, and Well-Being (pp. 163–188). Academic Press.
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Sirois, F. M., & Pychyl, T. A. (2013). Procrastination and the priority of short-term mood regulation: Consequences for future self. Social and Personality Psychology Compass, 7(2), 115–127.
Sirois, F. M., & Pychyl, T. A. (2016). Procrastination, emotion regulation, and well-being. In Procrastination, Health, and Well-being (pp. 163–188). Academic Press.
Sobanski, E., et al. (2010). Emotion in adults with ADHD: Clinical features and therapeutic implications. Journal of Attention Disorders, 14(1), 293–304.
Steel, P. (2007). The nature of procrastination: A meta-analytic and theoretical review of quintessential self-regulatory failure. Psychological Bulletin, 133(1), 65–94.
Stoeber, J., & Otto, K. (2006). Positive conceptions of perfectionism: Approaches, evidence, challenges. Personality and Social Psychology Review, 10(4), 295–319.
Tice, D. M., & Baumeister, R. F. (1997). Longitudinal study of procrastination, performance, stress, and health: The costs and benefits of dawdling. Psychological Science, 8(6), 454–458
More about the Podcast
ADHD Powerful Possibilities is a podcast dedicated to adults navigating ADHD diagnosis, understanding, and empowerment.
Hosted by ADHD coach Katherine, each episode explores the real experiences of late-diagnosed adults, from the complex emotions of receiving an ADHD diagnosis to practical strategies for thriving with neurodivergent brains.
We cover evidence-based coping techniques, identity shifts after diagnosis, managing ADHD symptoms in daily life, and building supportive communities. Whether you’re newly diagnosed, seeking understanding, or supporting someone with ADHD, you’ll find research-backed insights, personal stories, and actionable tools. New episodes release weekly, creating a consistent resource for anyone on their ADHD journey.
What we talk about:
Topics covered so far include: include emotional regulation, executive function strategies, workplace accommodations, relationship dynamics, medication discussions, and celebrating neurodivergent strengths.
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