5 – ADHD & Shame – Break Free from the Shackles That Hold You Back
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Episode 5: Don’t let shame hold you back

Shame and ADHD often go hand-in-hand, creating a constant background hum of self-criticism that can be crippling for adults with ADHD.
In this personal and practical episode, certified ADHD coach Katherine explores why people with ADHD experience more intense shame than neurotypical individuals, how shame differs from guilt, and why it uniquely overwhelms ADHD executive functions.
Drawing from both research and lived experience, Katherine provides actionable strategies for breaking free from shame’s grip, including the VIA Character Strengths assessment, self-compassion practices, and techniques for reframing negative self-talk.
This episode offers hope and practical tools for anyone who feels fundamentally flawed or “not good enough” despite their achievements. Whether you’re newly diagnosed or have carried shame for decades, you’ll discover that shame isn’t essential to your ADHD experience and learn specific steps to build self-compassion and reclaim your sense of possibility.
In this Episode we cover:
- Why ADHD brains experience shame more intensely and how it affects executive function
- The crucial difference between shame (“I am bad”) and guilt (“I did something bad”)
- How to identify and name shame when it appears in your daily life
- Using the VIA Character Strengths tool to discover and leverage your unique strengths
- Practical techniques for challenging negative self-talk patterns and rumination spirals
- ADHD-friendly approaches to goal setting that build success instead of reinforcing failure
- The power of self-compassion practices and how to implement them daily
- Building supportive communities that lift you up rather than reinforce shame cycles
Key Takeaways
ADHD brains experience shame differently and more intensely than neurotypical brains
Shame in ADHD isn’t just about feeling bad – it’s a neurological experience that directly impacts executive functioning. When adults with ADHD experience shame, their already-challenged emotional regulation systems become overwhelmed, making it even harder to think clearly, solve problems, or take action. This creates a vicious cycle where shame leads to decreased functioning, which leads to more shame.
The constant background hum of “I’m fundamentally flawed” that many ADHD adults experience is not true or a personal failure. We can understand it as the result of years of struggling with invisible neurological differences while being held to neurotypical standards.
Shame is about identity while guilt is about actions – and the difference matters
Guilt says “I did something wrong” while shame says “I am something wrong.”
Guilt can actually be motivating because it’s connected to specific actions you can change or make amends for. Shame, however, is about your core sense of self and feels unchangeable.
Adults with ADHD often carry deep shame that persists even through major successes because it’s not connected to what they’ve done – it’s about who they believe they are. Understanding this distinction is important when we want to make changes, because shame-based motivation doesn’t work and often backfires, while addressing specific behaviours (guilt) can lead to positive change.
Naming shame is the first step to taming it and reclaiming your power
The simple act of recognizing and naming shame when it appears can significantly reduce its power over you. Many ADHD adults live with shame as such a constant companion that they don’t even recognize it as a separate experience – it just feels like “how things are.”
When you can identify that uncomfortable feeling of wrongness or that voice saying you’re not good enough as shame rather than objective truth, you create space between yourself and the emotion. This awareness allows you to respond rather than react, and opens the door to implementing practical strategies for managing shameful thoughts.
Focusing on character strengths transforms self-perception from deficit to capability
The VIA Character Strengths assessment helps ADHD adults identify their top five strengths and understand how to leverage them in daily challenges. When you’re operating from your strengths, work feels easier, you perform better, and you naturally feel more confident and capable.
Many ADHD adults have spent so long focusing on their weaknesses and areas of struggle that they’ve lost touch with what they’re naturally good at. Shifting focus to strengths doesn’t mean ignoring areas for growth, but it provides a foundation of capability from which to address challenges rather than approaching everything from a deficit mindset.
Negative self-talk becomes self-fulfilling prophecy and must be actively challenged
ADHD brains believe what you tell them, and persistent negative self-talk becomes the brain’s operating system. When you constantly think “I’m always late” or “I never follow through,” your brain accepts this as objective truth and stops looking for solutions.
The rumination spiral that ADHD brains are prone to can lock you into these negative thought patterns. Challenging negative self-talk isn’t about toxic positivity – it’s about accuracy and empowerment. Instead of “I’m always late,” try “ADHD and time are a difficult mixture, so I’m going to use strategies like alarms and time audits to help myself succeed.
ADHD-friendly goal setting prevents shame spirals and builds sustainable success
Traditional SMART goals often backfire for ADHD brains because they’re typically too rigid and don’t account for ADHD’s variable energy and attention patterns. When you don’t reach a SMART goal, it reinforces shame and the feeling of being fundamentally flawed.
Instead, ADHD-friendly goal setting focuses on the “lines between” your current position and your big goal, creating achievable steps that build momentum and confidence. Each small success adds to your bank of self-compassion and proves to your brain that you are capable of positive change.
Self-compassion is the most powerful antidote to ADHD shame
Kristin Neff’s research on self-compassion shows that treating yourself with the same kindness you’d offer a good friend is more effective than self-criticism for creating positive change. For ADHD adults who have internalized years of criticism and shame, self-compassion feels foreign and even wrong at first.
However, self-compassion provides the emotional safety needed for learning, growth, and risk-taking. When you’re not afraid of your own internal critic, you’re more likely to try new strategies, recover quickly from setbacks, and maintain motivation for long-term goals
Links & Resources Mentioned in this Episode:
Self-Compassion Resources:
– Kristin Neff Self-Compassion Website – Free exercises and guided practices – https://self-compassion.org
Strengths Assessment Tools:
– VIA Character Strengths Survey – Free assessment to identify your top strengths https://www.viacharacter.org/
Professional Support Mentioned:
– Kristen McClure – ADHD-specialized therapist – https://www.kristen-mcclure-therapist.com/
– Debbie L. Rowley, MSW – Psychotherapist & Adult ADHD specialist – https://www.linkedin.com/in/drowleymsw
